Erasmus+ Guest Lecturer - Maria Mercedes Galan Ladero
We were delighted to welcome Associate Professor Maria Mercedes Galan Ladero (University of Extremadura) to the Kautz Gyula Faculty of Business and Economics, who gave a lecture to our international students within the framework of the Erasmus+ program.
Her teaching activity was organized as part of Associate Professor Veronika Keller’s Integrated Marketing Communication course, with a special focus on Social Marketing. Mercedes highlighted the importance of social campaigns through numerous international examples. As a practical task, students designed a CSR activity related to their semester-long project, which they also presented during the seminar.
Many thanks to our guest lecturer for the valuable and inspiring professional insights!
