Kautz Faculty Members at the Jagiellonian University in Kraków through the CEEPUS Mobility Programme
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In May 2025, Dr. Veronika Keller and Dr. Erzsébet Printz-Markó, faculty members of the Kautz Gyula Faculty of Economics at Széchenyi István University, participated in a teaching mobility programme at the prestigious Jagiellonian University in Kraków as part of the CEEPUS (Central European Exchange Program for University Studies) initiative.
The primary goal of the mobility was to strengthen international academic and educational ties and to explore opportunities for joint research and teaching. During their visit to the Faculty of Management and Social Communication, the lecturers presented the Kautz Faculty’s research activities related to tourism, city marketing, and sustainability, as well as shared best practices in supporting student academic societies in Hungary.
Dr. Veronika Keller’s lecture, titled “The Role of TikTok in Travelling – Hungary vs. Poland”, examined the travel habits of Generation Z in light of social media influence. .webp "CEEPUS Mobility Programme - Krakow - Kautz Gyula Faculty of Business and Economics SZE")
Her comparative analysis demonstrated how TikTok plays a role in shaping travel inspiration and destination choices in both Hungary and Poland. The lecture provided valuable insights for the Polish students by introducing a novel approach to understanding the tourism-shaping power of online content consumption.
Dr. Erzsébet Printz-Markó’s lecture, “The Past, Present and Future of the Hungarian Spa Sector (Thermal and Medicinal Baths)”, offered an overview of the history and current trends of Hungarian spa culture, with special emphasis on the role of thermal and medicinal baths in tourism and public health. Throughout the presentation, students were taken on a virtual journey across Hungary’s most renowned spa towns, highlighting their cultural, economic, and wellness tourism significance. The topic provided an exciting insight into a tourism segment that may serve as a European example of sustainable and health-oriented travel.
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Both lectures concluded with interactive discussions. Following the theoretical introductions, students engaged in practical dialogues, posed questions, and actively contributed to the discourse. The Polish students showed great interest, openness, and enthusiasm, enhancing the success of the sessions.
The visit also laid the groundwork for future student and faculty mobility, as the CEEPUS network fosters active collaboration among Central European universities. During the visit, the hosting colleagues were personally invited to the 2025 Kautz Conference in Győr, offering a further platform for academic exchange and cooperation.
The Kautz Faculty is proud to see its lecturers representing the university on an international stage and contributing to the strengthening of scientific collaboration across the region.
Photo: Veronika Dr. Keller, Erzsébet Dr. Printz-Markó
