Erasmus+ guest lecturer at the Kautz Gyula Faculty of Economics
We were delighted to welcome Associate Professor Peter Krajčovič (University of Ss. Cyril and Methodius) to the Kautz Gyula Faculty of Business and Economics, who held a lecture for our international students within the framework of the Erasmus+ program.
His teaching activity was organized as part of Associate Professor Veronika Keller’s course on Integrated Marketing Communication, which focused on the relationship between PR and the media. During the lecture, Peter Krajčovič presented the rules of writing press releases, after which the students completed a practical task by creating an online PR article related to their semester project. In addition, they also drafted a press statement for a hypothetical crisis situation.
We would like to thank our guest lecturer for the valuable and inspiring professional insights!
