In the gravitational of science - How artificial intelligence is changing the world of influencers?
Social media is constantly evolving, with more and more virtual influencers appearing in the digital space. But are they as effective as human content producers?
Sára Simon, a trainee at the Faculty of Commerce and Gyula Kautz School of Economics, mentored by Veronika Keller, explored this question in her TDK thesis. It is worth looking at what trends are shaping the marketing of the future and how AI is shaping the role of influencers!
A video of the research is available at this link.
