She continued her studies at Damascus University and received a master’s degree in Financial Markets in 2012.

During his university years, he worked in several leading government institutions and participated in numerous financial workshops in the Middle East. In 2018, Heba started her doctoral at Széchenyi István University, her dissertation topic was Using Financial Analysis in Determining the Intrinsic Value of the Firm.

Heba became an Assistant Lecturer at Széchenyi István University in the Department of Statistics, Finances and Controlling in 2022.

Her research interest is the effects of the Cash Conversion Cycle on a firm’s performance and its determinants at the country, firm, and individual executives level.