Social media is constantly evolving, with more and more virtual influencers appearing in the digital space. But are they as effective as human content producers? 

We were delighted to welcome Associate Professor Peter Krajčovič (University of Ss. Cyril and Methodius) to the Kautz Gyula Faculty of Business and Economics, who held a lecture for our international students within the framework of the Erasmus+ program.

Nearly 70 students from the Kautz Gyula Faculty of Business and Economics took part in a factory visit to the Off-Highway plant of Dana Hungary Kft. in Győr. Dana Hungary Kft. is one of the world's leading automotive suppliers in the mobility market.

Experience report by Tünde Skultéty, Master's student in Tourism and Management

Planning and Resources of Integrated Marketing Communication is a practice-oriented university course where students get the opportunity to work on the marketing activities of real hospitality businesses – such as the Elixir Bar and the newly opened Paneer Restaurant. Working in groups of 3–4 people allows us to develop our creative ideas and design and execute real marketing campaigns. Through this, we not only gain theoretical knowledge but also acquire practical experience, which is a great advantage for our professional development.